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The company TeleClix wants to do more than only reading teletext with the remote control

Babelsberg. "I also use it every night." Prime minister Matthias Platzeck (SPD) revealed himself as a teletext user. He shares the passion of several TV viewers, who use the clearly structured teletext pages on average about 7,5 minutes per day, explained the CEO of TeleClix, Alexander Schulz-Heyn. It hurts a little that this technique has not changed since 1980 in Germany. So much would be possible. In Italy, Spain and Finland the development is much more further. In the meantime, it is possible not only to click on pages with the remote control, but also on objects or persons on the TV screen. He attached a transmitter on his guest, who informed himself on this Wednesday about the software and hardware developers in Babelsberg. At the push of a button, a small 1 appears. By pushing the corresponding number on the remote control, one can receive more information about the guest stemming from the teletext source. The RBB was not very impressed by the new possibilities. But Plateck said: we will take about this with RBB." Much more interesting is it when thinking about the Football World Championship next year. Schulz-Heyn has made an an application for it at ARD. Thereby players and the ball are fitted with transmitters- this is currently tested in South America- and as a consequence straddles are shown for example on an extra screen. Via the remote control, statistics and background information such as the hit rate can be retrieved. Also the dealing with surreptitious advertising could be much more easier. No film withouth brands: one click and the TV screen names brand, manufacturer, price and ordering number. Perhaps for a digital Set-Top-Box. This is namely needed for the new multimedia world.