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09.11.2005
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Brussels loosens the rules concerning TV advertising
The fact that Brussels will loosen the rules concerning TV advertising, means a further promotion for interactive television. Attractive applications in order to overcome advertising breaks become more and more important (www.wuv.de).
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31.10.2005
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Teleshopping-Boom is just at the beginning
Teleshopping will become more important in the next years. Already about 30 % of all TV viewers use these offers (www.mediaundmarketing.de). Shopping via the remote control through interactive applications can therefore accelerate and simplify the shopping process.
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08.09.2005
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Importance of iTV confirmed in recent research
The recent research by IBM concluded that interactive television is desired mainly to overcome advertisment breaks. Thereby, one half of the respondents is up to spend money for interactive services.
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01.09.2005
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ARD starts MHP trial channel
ARD Digital starts its own MHP trial channel. The famous moderator Monica Lierhaus presents the various interactive options in detail (www.ard.de).
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24.08.2005
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German TV viewers are irritated by the TV programme
According to a survey by the Forsa institute, German TV viewers are irritated by the TV programme. Consequently, innovative formats such as interactive television become very important in order to offer a highly diversified TV programme(www.digitalfernsehen.de).
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11.08.2005
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iDTV presents itself at IFA
iDTV signifies that a Set-Top-Box is already installed within the TV set. Therefore no extra receiver must be connected. These appliances are presented at IFA from 2.-7. september in Berlin (www.digitalfernsehen.de).
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03.08.2005
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MHP data base supports MHP
The new MHP data base makes the exchange of information about the topic MHP possible. In addition, MHP applications can be tested online on MHP-decoders (www.digitalfernsehen.de).
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17.06.2005
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Initiative ClickTV
BITKOM has launched a new initiative ClickTV for interactive television services. The objectif is to create open and uniform standards, which support the penetration of interactive television in Germany (www.bikom.org).
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