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14.06.2005
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DVB-T conversion process proceeds
DVB-T TV will start in November in several German regions (middle of Germany, north Hessen and west Mecklenburg-Vorpommern). With the set-top-boxes including the MHP standard, a even greater audience can profit from the advantages of interactive television. (www.digitalfernsehen.de)
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06.05.2005
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Discontentment with the TV programme
According to a survey (Emnid), 35% of all German TV watchers sense a deterioration of the TV programme. (www.digitalfernsehen.de) Interactive TV with its additional values will therefore be indispensable in order to reestablish contentment.
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11.04.2005
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MHP plays an important role
DVB-T TV will start End of Mai in Bavaria. MHP (multimedia home platform) will thereby be of great importance as the set-top-boxes include the MHP standard which makes interactive TV possible.
(www.digitalfernsehen.de)
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15.03.2005
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TV viewers want fun and orientation
According to a survey (Forsa Institute), 57% of all TV viewers judge fun, suspense, relaxation and diversion as the most important factors when watching TV. This applies the most to TV programmes such as "Genial daneben" and "Wer wird Millionär?". 50% of all TV viewers want to learn something when watching TV. "Tagesschau" as well as "Frontal21" ranked high on the list of TV programmes meeting those criteria (www.ard-werbung.de/mp).
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03.03.2005
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System for measuring audience behaviour
The TeleControl AG, Switzerland placed an order with Nionex in order to develop the first "Audience measuring system" for MHP. In the future, it should be possible to measure and record the audience behaviour of MHP-based TV services (www.digitalfernsehen.de).
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26.01.2005
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The German cable industry says "Yes" to MHP
The German cable industry confirmed to further support MHP (Multimedia Home Platform), especially in Germany. Already up to one million TV viewers use interactive TV in Great Britain (www.digitalfernsehen.de).
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15.01.2005
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TV viewers want more product information
According to a survey conducted by SevenOne Media, 22% of the respondents are interested in product information when using interactive television. 20% would be interested to receive coupons and 13% wish a direct purchase option (www.ard-werbung.de/mp).
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